Clusterfest is a music festival hosted by Superfly, which I worked for during my summer internship. I switched between working on the main Superfly website and the Clusterfest festival site. Along with creating clickable prototypes for specific features, I designed the user-flow and interface for the ticketing page. Based on researched gathered from user behavior I realized that many users would spend a significant amount of time on the ticket page that was already in place. I aimed to reduce the amount of time spent by breaking the ticketing process into three simple steps. By decluttering the page users were able to check-out quicker and with less pain points during usability tests.
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